Promoted pins are paid ads that you show to a particular demographic. You might also find that Pinterest’s user base aligns better with your brand, making ads here more effective than Facebook and Instagram. They can also generate leads and help you expand your company’s reach for less spending than Facebook. Pinterest ads build brand awareness, increase traffic, and drive sales. You should choose audiences based on particular demographics, then separate them into ad groups that allow you to easy show them the content they’re most likely to resonate with. It all depends on your brand’s current consumer base and focal point.īut what you need to always remember is that targeting should be an ongoing process. Shopping ads can be effective in a number of ways, whether you’re focusing on engagement or retargeting page viewers within the last 30 days. This allows you to more easily showcase particular products or content based on a group’s interests. You create ad groups to further segment your target audience. Pinterest ad targeting allows you to fine-tune the algorithm and ensure the right people see what you’re promoting. So, whether you want to increase by $2,000 or 30% of your current budget, increasing is simple and straightforward. You can scale a Pinterest ad campaign using a fixed dollar amount or a percentage. Safety amounts cap your spending, so you don’t go over budget, no matter how well your ads perform. You should never go higher than double your current ad budget, and you can also set a safety amount for different groups. If you’re not sure how much to scale, 20% is a good starting point. Increase your ad spend budget by a desired amount.Pinterest Success Tips: How to Scale Your Ad Campaign In this guide, we’ll cover everything you need to know about how to scale ads on Pinterest, including choosing the right ad types and optimizing your campaigns for performance and cost effectiveness. If it ain’t broke, don’t fix it, right?īut if you want to reach a wider audience and build upon what already works for your company, then scaling is the best way to progress.

It’s understandable that you’re hesitant to scale Pinterest ads that work. Scaling ads on Pinterest allows you to grow your brand, but it also comes at higher costs, so a lot of businesses hesitate.

Best pinterest ads